Startup marketing budgets typically pale compared to established competitors. Limited resources demand maximum efficiency; wasted dollars directly threaten viability. Traditional marketing approaches, expensive advertising, premium agencies, prove inaccessible. Growth hacking replaces expensive tactics with creative experimentation identifying unconventional, cost-efficient growth channels. Resourcefulness compensates for budget constraints. Startups excelling at growth hacking achieve market traction enabling subsequent funding and scaling. Budget constraints paradoxically fuel innovation as founders discover unconventional approaches competitors miss.